It needs to make the most of it as things are moving already.

http://www.tomshardware.co.uk/4K-Red-ray,news-28001.html

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Las Vegas (NV) – Since the high definition format war has been decided and Blu-ray is slowly but surely moving into more and home homes, video enthusiasts may be looking for the next thrill: Red just announced its Red-Ray player, the only “Beyond HD“ playback device we are aware of - supporting movies with a resolution of up to 4096 x 2048 pixels. Have you ever wondered why Blu-ray players are marketed as “Beyond HD” devices? This phrase has always bothered us as one of those deceiving marketing phrases. High Definition is defined as 720p, 1080i and 1080p resolutions (1280 x 720, 1920 x 1080i, 1920 x 1080p pixels) and since Blu-ray reaches up to 1080p, it is “just” HD.

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Now all you need is one of those Quad-HDTVs (3840 x 2160 pixel max resolution), which unfortunately are also quite rare (and expensive: Westinghouse actually sells such a TV for about $50,000). Or, you can choose to watch 4K content on a 30” or upcoming 32” computer screens via a SDI interface that is integrated in the Red-Ray player.

Seems Blu Ray could still be a bit of a mute point.

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DESPITE emerging triumphant in the battle of the high-definition storage format, Sony may still have a way to go to win the war, say boffins from analyst outfit ABI Research. ABI reckons that because almost 85 per cent of all Blu-ray players are actually PS3s, Blu-ray as a separate video unit, or PC disk drive could take as long as five years to take off. In a recent report covered by the (cough) Philippine Inquirer, a principal analyst at ABI, Steve Wilson, noted that the fact that so many DVD players (35 per cent) could be "upconverted" to work with high-definition TVs, was a major problem for Blu-ray, especially with the prediction that over the next five years as many as 60 per cent of all DVDs would be upconversionable. Blu-ray manufacturers, who at least appear to have caught on to the problem, have now started to slash prices in what appears to be a desperate bid to get the market going, even to the extent that computer manufacturers are offering to configure Blu-rays for reduced prices. But as Wilson points out in his report, “If you're only going to spend $500-600 on a PC, are you really going to spend 40 per cent more for a built-in Blu-ray player?" µ

Full story here..........
http://newsinfo.inquirer.net/breakingnews/infotech/view/20080428-133232/Blu-Ray-win-largely-benefits-Sony-says-analyst

Sales low eh? No s**t!
20 quid disc, and a 300 quid PS3, and a big telly, for the pleasure of watching a film in a resolution way below what most computers have been doing for yonks

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A report earlier this week showed that Blu-ray disc player sales are falling, despite Toshiba dropping its HD DVD format players back in February. Obviously Sony was hoping and axpecting sales of Blu-ray disc players to boost but a NPD Group study found that to be contradictory. US sales of standalone Blu-ray players fell 40 percent from January to February, still in the midst of the HD DVD fall, before increasing by just two percent in March. This leads many to believe the price of Blu-ray players and media still isn't low enough for mainstream adoption. The NPD concludes consumers aren't willing to spend the extra money on what they perceive to be a minimal increase in quality over standard DVDs, a claim it backs up with the 5 percent rise in sales of upconverting DVD players in the first quarter of 2008. Other reasons could include the HD players' high prices and the poor economy, as well as HD downloads offered from the likes of Microsoft. Standard DVD players sales are also down, to the tune of 39 percent in Q1, but surprisingly, HD DVD player sales fell 13 and 65 percent month-to-month from January and February, respectively. Despite the format's demise, HD DVD discs are still on sale and at a discount, while the players themselves can play and upconvert standard DVDs, which helps extend their longevity.

After having only recently binned videos and updated our dvd library I, for one, will not be getting bluray any time soon. Seems like the rest of the world is thinking the same.

Yeah i am with you on that one m8, breaks my heart when i see all our videos in boxes in the roof. No way im replacing all my DVD's and i dont even intend to buy anything to replace my DVD player and if i were to it would be a £15 DVD player from Tesco

From DailyTech.......

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Sales indicate consumers aren't ready for Blu-ray yet The consumer market was very happy to switch from VHS to DVD, but it appears that the transition to high-definition media isn’t being met with the same enthusiasm. Any stunted growth of the high-definition generation was previously attributed to the ongoing format war between HD DVD and Blu-ray Disc. But with the format war over and Blu-ray Disc victorious, customers no longer face such a buyer’s barrier. To the dismay of the Blu-ray Disc industry, acceptance and adoption of the latest in high-definition movie delivery is barely lukewarm. Most expected that the surrender of HD DVD would trigger a surge for Blu-ray Disc, but instead, sales of Blu-ray Disc hardware fell 40 percent from January to February, NPD Group reported. The lull in sales didn’t improve much at all, rising only 2 percent from February to March. NPD declined to release specific sales numbers “for fear that it would be easy to identify individual retailers,” according to a New York Times blog. Actual figures are to be released later this year. Cost is likely a top factor in the slow adoption of Blu-ray Disc, as even the cheapest player is hundreds more than an upscaling DVD machine. In other reasons, consumers may not immediately see the benefits of upgrading to Blu-ray Disc, which mainly provides increased quality of picture and sound. Features such as chapter skip, multiple language tracks and lack of rewinding tape are already present on DVD. “When we surveyed consumers late last year, an overwhelming number of them said they weren't investing in a new next-generation player because their old DVD player worked well and next-generation players were too expensive,” said Ross Rubin, director of industry analysis at NPD. “It's clear from retail sales that those consumer sentiments are still holding true.” While sales of Blu-ray Disc players may be stagnant, PlayStation 3 consoles are moving at a decent rate. According to the AP, ABI Research estimates that PS3s make up more than 85 percent of Blu-ray players in use this year and that the number of stand-alone players and Blu-ray-equipped PCs won't surpass Sony’s console base until 2013.